Well, it’s been a month since we launched our ban on single-use coffee cups and what a month it has been!
After 6 months of planning, 1st June was a pretty big deal for us: not only were we the first coffee shop chain in the UK (apparently the world?!) to do this, but we had £1 million of sales on the line and a lot of eyes on us.
The launch was amazing. I still can’t believe how well it went. Even more astonishing was that we were the 4th most read story on BBC news that day (we possibly would have been higher but Kate and Wills had royal baby number 3 on the same day, not now Kate!) as well as hitting headlines and news feeds across the world.
The BTP team have been absolutely brilliant throughout the whole campaign – from training, engaging our customers and making it all work so effortlessly in the cafes. In fact the best thing about the last few months, is how it has brought all of us together, our 500+ team have all been working towards the same goal: making sure our customers had all the tools they needed to help facilitate them to impact genuine environmental change and to truly take our company’s purpose of Making Things Better and put it at the forefront of what we do. I must say I am incredibly proud of BTP and I really do love my job.
“That’s all lovely but what about the stats?”, I hear you cry.
Firstly, we have seen a dip in takeaway coffee sales. We knew this would happen as not everyone would come along with us on the journey. However we have also had a pretty magnificent heatwave which means people are drinking less hot drinks too, so we’re not overly worried.
However, the great news is that after 4 short weeks, we have:
- Stopped over 17,500 takeaway cups going to landfill (that amount would fill a Transit van!)
- Sold over 7,000 Ecoffee cups
- Raised over £1,750 for our charities*.
This project was never just about BTP. We want to help inspire others to make a change and have an impact. We are super keen for other cafes and coffee shops to join us on our battle against single use, we are running a workshop for other operators to share what we have done so far on July 31st – If you’re interested, just sign up here
EDIT: This workshop has now sold out. We’ll be running a second one due to the high demand, it’s on the 6th August.
We are also looking for business partners to join us too. If your company is interested in helping make change happen and would like to buy reusable cups for your office/workplace, get in touch, your first coffees are on us and we may even throw in a cake or two….
#noexcuseforsingleuse #jointheparty #makingthingsbetter