Our purpose as a business is to Make Things Better, our spaces, our food & drink, but most importantly – our people and the communities in which we serve.
Since forever, the British café has been an iconic institution, a place to celebrate individuality, innovation, community and participation. However, over the last few decades, they have been under attack by the chain invasions threatening the British high street with a deluge of boring corporate soullessness.
Each of our cafes is designed to be a one-off, a cherished local. We want to remain a café to be discovered, recommended and returned to. We do this not only by ensuring no two cafes look or feel the same but by ensuring they have unique personalities, driven by our people. This is a place where you’re accepted for who you are.
Classically British (despite the name) we’re on a mission to serve simply and well-prepared food and drinks made with great ingredients, skill and love. Ethically sourced, affordable, feel-good, great value, healthy and excellent quality.
As we grow we are determined to get better (we call this scale vs soul) refusing to accept that you have
to compromise our values, the stuff that really matters to us, as we expand.
All of this we do because we want to be the epic soulful café chain we think the world needs.