Anita, Brand Director, gives an update on how our single use coffee cup ban is going. We’ll update this page regularly, so keep checking back.
“Well, it’s been a six weeks since we launched our ban on single-use coffee cups and what a few weeks it has been!”
After 6 months of planning, 1st June was a pretty big deal for us: not only were we the first coffee shop chain in the UK (apparently the world?!) to do this, but we had £1 million of sales on the line and a lot of eyes on us.
The launch was amazing. I still can’t believe how well it went. Even more astonishing was that we were the 4th most read story on BBC news that day (we possibly would have been higher but Kate and Wills had royal baby number 3 on the same day, not now Kate!) as well as hitting headlines and news feeds across the world.
The BTP team have been absolutely brilliant throughout the whole campaign – from training, engaging our customers and making it all work so effortlessly in the cafes. In fact, the best thing about the last few months is how it has shown how amazing our teams are, with our 500+ members of staff all making sure our customers had all the tools they needed to help facilitate them to impact genuine environmental change and to truly take our company’s purpose of Making Things Better and put it at the forefront of what we do. I must say I am incredibly proud of BTP and I really do love my job.
“That’s all lovely but what about the stats?”, I hear you cry.
Firstly, we have seen a dip in takeaway coffee sales. We knew this would happen as not everyone would come along with us on the journey. However, we have also had a pretty magnificent heatwave which means people are drinking less hot drinks too, so we’re not overly worried.
However, the great news is that after 6 short weeks, we have:
- Stopped over 24,500 takeaway cups going to landfill (well underway enough to fill a second imaginary Transit van)
- Sold nearly 10,000 Ecoffee cups
- Raised over £2,450 for our charities.
Not a bad start if you ask me.
This project was never just about BTP. We want to help inspire others to make a change and have an impact. We are super keen for other cafes and coffee shops to join us on our battle against single use, we have already filled up our first workshop for other operators to share what we have done so far, so are hosting a second one on 6th August – If you’re interested, just sign up here
We are also looking for business partners to join us too. If your company is interested in helping make change happen and would like to buy reusable cups for your office/workplace, get in touch, your first coffees are on us and we may even throw in a cake or two….
#noexcuseforsingleuse #jointheparty #makingthingsbetter